felt sense

Felt sense as a master’s Thesis and collection gives an insight into the theme of transformation design, holistic sustainability and how you can implement creative ideas in conjunction with reduction and circularity based on theoretical knowledge. 

Felt sense consists of clothing, textiles and accessories for interiors and combines crafting techniques, natural plant dyes and criteria of Cradle to Cradle.

The collection is designed as an exhibition and staging in space. Like a furnished room that you can enter. Like a kind of concept store, with information and artistic installations.

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For this collection the principle of many “small heterotopias” (according to Harald Welzer: Transformation Design) is used. I also refer to the great transformation by U. Schneidewind, Cradle to Cradle by M. Braungart and W. McDonough in my work. How can reduction be designed based on the many pieces of information without creativity and design falling by the wayside? Transformation is what is happening now. But also the state humanity is in at any time. Everything is always changing.

Transformation is what is happening now. But also the state humanity is in at any time. Everything is always changing. 

The question is how we want to deal with it. Do we consciously deal with the causes, the problems and try to find solutions and changes? 

The principle of many “small heterotopias” (according to Harald Welzer: Transformation Design) is used. How can reduction be designed, based on the many pieces of information without creativity and design falling by the wayside?

The logo is composed of filled black dots, which together form a circle. The individual dots represent the many different production steps, from material extraction to the finished product. They represent a circle, inspired by the circularity of the Cradel to Cradle system.
This represents the vision and concept of the collection and the label to approach the Cradle to Cradle production system as much as possible.
In the middle is the term feltsense it stands for the intuitive way of working and the emotional world of the label.